Selca developed from a shepherd's village on a hill just a kilometer away from the coast, into a small town, thanks to stone-masonry.
It was mentioned for the first time in „Povlja listine“ in 1184. More recently, it is renowned for its rare stone monuments of famous personalities (Lav Tolstoy, Stjepan Radić, Pope John Paul II, Hans Dietrich Genscher, Franjo Tuđman). The beautiful buildings, made of white Brac stone, additionally show the importance of stone in this area.
By the sea, the tourist areas Puntinak and Ružmarin (Rosemary) with the beaches Radonja, Spilice and Žirje have developed.